Transform Campaign Success Rates with MarketEdge-X™

In the video below, Rose Cahill, Savings Bank Life Insurance’s VP/Director of Marketing, discusses the strategic partnership with Acxiom which helped revolutionise SBLI’s marketing campaigns.

Cahill says that in the past SBLI always focused on new prospects. However, MarketEdge-X has now given them the ability to learn much more about current customers. The MarketEdge-X database enables SBLI to execute more relevant campaigns to these current customers.

With Acxiom’s help and through MarketEdge-X, SBLI was able to compile a database containing eight million names, including current customer names and key prospect names, and Cahill says that has been a major advantage for SBLI.

Cahill says SBLI truly considers Acxiom to be one of their strategic partners, and if she was recommending a strategic partner to a colleague, she would suggest Acxiom.