Integrated Marketing Services for Customer Relationship Management (CRM) and Data Visualisation
With today’s profusion of direct marketing channels it is more difficult than ever for marketers to effectively visualise customer data and manage marketing strategy. While the ability to access customer information rapidly and easily is critical to making wise and responsive campaign decisions, important marketing insight is often buried deep within oceans of data. Customer relationship management (CRM) software or an integrated direct marketing software solution that enables data visualisation will help in the delivery of relevant multichannel marketing messages to customers and prospects.
Acxiom MarketEdge–X®
Acxiom MarketEdge-X is an advanced campaign management solution for multichannel marketing that is rapidly deployed in a low-cost, Software as a Service (SaaS) model.
In MarketEdge-X, Acxiom has combined its data management and marketing database solutions with a campaign management, reporting and digital delivery platform. The result is direct marketing software that forms a complete, end-to-end marketing solution. MarketEdge-X enables decisions facilitating more effective customer acquisition, customer retention and growth strategies.
With no up-front capital expenditure required and a low total cost of ownership, MarketEdge-X is ideal for businesses seeking to retake control of their multichannel marketing and integrate marketing services for more effective customer relationship management (CRM).
The MarketEdge-X solution has pre-defined features that are purpose-built for specific industry sectors. MarketEdge-X allows businesses to execute timely, relevant and highly targeted multichannel campaigns quickly and easily while remaining focused on overall strategy and accountability.
Fully integrated customer and prospect data sources provide a consolidated and accurate view of your market and customer data visualisation direct from your desktop. MarketEdge-X offers:
- A comprehensive marketing solution for customer relationship management
- Rapid execution of targeted, multichannel marketing campaigns (mail, email, SEM, SEO, mobile-marketing, telemarketing, print, display)
- Optimal data visualisation with a consistent, accurate view of customers and prospects across all channels
- Integrated marketing, via traditional and digital campaign management
- Analysis and selection of targeted segments to uplift campaign performance
- Ability to track and report on results
- On-demand usage, Software as a Service (SaaS), no hardware or software investment for low total cost of ownership
- Ability to respond to the needs of your best customers and identify prospects just like them
- Optimisation of market opportunities and spend
As part of Acxiom’s consultative approach, we work with you to ensure ease of transition to your MarketEdge-X platform.
Click here to register your interest in our MarketEdge-X seminar.
How To Reduce the Risk of Bad Marketing Decisions
Deciding where best to invest marketing budget often carries the same risks as spinning a roulette wheel. Placing the company chips on a few intuitively selected marketing ideas could pay off or bust the company. Marketing directors must deliver, but often lack the advanced tools that can lead to success.
Important insight for marketers can be buried deep inside oceans of data. Often, customer information may seem either out of reach or too complicated to be useful. Co-ordinating numerous third parties and internal departments along with finding the right personnel to analyse and execute refined campaigns are complicated tasks for most marketing groups. Add in cross-channel consumer preferences and the result is a complex knot that cannot be undone by most organisations.
How can marketers make wise campaign decisions? Is there an easier way to deliver relevant cross-channel messages to customers and prospects?
Click here to download this complimentary whitepaper.
Customer Testimonials
See what Acxiom MarketEdge-X customers have to say about their experiences with MarketEdge-X.