Acxiom’s IMPACT-X is a superior solution for online marketing requirements. It enables an organisation’s marketing and account teams to design, send, analyse and optimise direct marketing communications across multiple channels (email, RSS and SMS).
Comprising two integrated modules, IMPACT-X allows users to continuously enhance and develop sophisticated marketing campaigns and strategies through advanced analytics capabilities, robust segmentation and dynamic content rules.
By coordinating mobile and email marketing communications across channels in an integrated, customer-centric approach, Acxiom drives superior, sustained increases on return on marketing investment.
IMPACT-X - Two Integrated Modules:
Campaign Manager - A workflow-driven application with an intuitive browser-based interface, Campaign Manager allows users to manage the processes, tasks, content and approvals necessary to create and execute targeted multi-channel (email, RSS and SMS) online marketing campaigns.
Analytics Workstation - A robust, customisable OLAP tool built upon a true relational database, Analytics Workstation helps enable marketing teams to analyse customers and prospects, discover and designate segments, and track and gain insight into the results of campaigns...all in real time.
Key Features
- Dynamic Personalisation
- Multichannel Communications and Analysis
- Workflow Management
- Multi-Tiered Programme Support
- Data Accessibility and Control
- Content Management
- Integrated Digital Marketing Services