Data Services

Improving the quality of your customer and prospect information can dramatically improve both your business, and the way in which you engage your valuable customers.

Acxiom offers a full suite of premier data services designed for the Australian, New Zealand and wider Asia Pacific region. Acxiom will work with you to implement the five key steps to realise and enhance the key asset of your customer data:

Assess Your Data Quality
Analyse the effectiveness of your data with our comprehensive Data Quality Assessment
Ensuring that your customer data measures up to industry benchmarks and is being optimally managed is the first step in improving data quality. Good customer data is fundamental to strong client relationship; the ability to identify areas of improvement and take appropriate action is invaluable.
Improve Your Data Quality
Zero in on accurate contact information
The accuracy of your data is compromised by both time and by customers presenting their personal details differently each time they interact with your business. Changes to home and work addresses, phone numbers, email accounts, and the use of nicknames make keeping track of your customers extremely challenging.
Consistently Recognise Your Customers
Accurate customer data matching
A single customer view is essential when information about individuals, households and businesses is distributed across a company's systems.
Enrich Your Data
Populate missing contact, demographic, geographic, firmographic (including ANZSIC classifications) or lifestyle information to add dimension and provide a more complete view of your customers
For a more complete customer view, Acxiom's data enrichment solutions facilitate a better understanding of past and existing customer and prospect data. Acxiom's data enrichment allows you to engage with your customer in a manner designed to enhance customer satisfaction and brand reputation.
Identify Your Best Prospects
Identify best performing customers and "look alike" prospects
Optimal return on investment is achieved when marketing to those prospects most likely to respond to specific campaigns or offers. While many campaigners are founded on lists of prospects presumed to be optimal performers, the question remains - are those assumptions always accurate? Removing the guesswork from targeting and replacing it with a more scientific approach can be achieved by the use of predictive modelling technology.

Acxiom's Data Services can be provided using a traditional bureau service or via a self-service data portal, which can be easily integrated with your existing systems and processes for easy 24X7 access:

Acxiom Australia Data Portal

Acxiom New Zealand Data Portal

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