Acxiom has over 40 years of expertise in building, implementing and maintaining the most accurate and valuable views of prospects and customers. This is the single most important ingredient in optimising every interaction between a buyer and a seller. Acxiom CDI comprises both data quality and customer recognition services, including:
- Name, street address, phone and email address cleansing, standardisation and correction
- Data de-duplication
- Removal of self-reported suppressions
- Data enrichment using Acxiom's proprietary reference datasets
- Change of address processing
- Creation and maintenance of a unique and persistent Single Customer View (SCV)
- Data quality and reporting
- Data profiling
Acxiom has helped many market leading organisations to improve business performance through superior data quality and CDI, driving more effective customer relationship management and customer master data management initiatives.
Our CDI services can be implemented as an outsourced bureau service or as:
Acxiom CDI-X™ - an, end-to-end hosted solutions
ADP OnDemand - a self-service, automated Software as a Service (Saas) solution