Complete, End-to-End CDI Services
Acxiom’s Customer Data Integration (CDI) solutions function both as separate services and a single unit. Together, these services offer an end-to-end solution to connect you with those customers with whom you want to build relationships. They are flexible enough to suit very different organisations and very different tasks.
- Assess
Analyse the effectiveness of your customer data with Acxiom’s data quality assessments. Then work with us to improve the value of the data.
- Clean
Build and maintain a foundation of effective, accurate and complete contact data to optimise communications and analysis.
- Enrich
Add additional demographic, socio-economic and lifestyle information for a strategic view of customers that increases your ability to extend relevant and timely offers.
- Protect
Ensure compliance with privacy rules and regulations.
- Recognise
Develop and maintain a centralised, enterprise-wide view of customer relationships across all lines of business.
Assess
Begin with Unbiased, Advanced Analysis
Acxiom CDI-X solutions provide a framework of integrated components that enable clients to derive greater business value from their customer information. By analysing the effectiveness of their customer data and data practices, we help them build a plan for improving their company’s future data effectiveness.
Data Quality Assessment
The first step to improving customer data management is a clear and comprehensive assessment of your current data quality position. An Acxiom Data Quality Assessment provides a snapshot of your data’s effectiveness; how it measures up to industry benchmarks and whether it is being optimally managed. With Acxiom’s help you can determine the plan of action necessary to optimise your ongoing customer data management.
Clean
Correct and Maintain
Acxiom contact data cleansing tools standardise, enhance, fix and report on data quality to build the most reliable and accurate foundation of contact data available. Contact data includes names, addresses, phone numbers and email addresses. As data is prepared for mailing, we incorporate Australia Post and New Zealand Post standards to improve address deliverability, decrease mailing costs and enhance matching and recognition.
Acxiom’s Data Portal has access to global address coverage and can deal with single (Latin) and multi byte (non Latin) characters.
Enrich
Products to Enrich your Data with Lifestyle Information
Street addresses, e-mail contacts and phone numbers only tell part of your customer story. By digging deeper, Acxiom can improve your customer knowledge to help you build better relationships with existing customers and develop a presence in new markets.
Acxiom can enhance client’s existing data with lifestyle information such as leisure interests, demographics, home ownership, and financial preferences to give you a more complete picture of your customers and prospects. Acxiom compiles individual and household data from a multitude of privacy compliant sources to provide the most complete demographic view of your customers available.
Identify Movers and Maintain Latest Address Through NCOA
Acxiom’s CDI-X services include access to the Australia Post and NZ Post NCOA service. NCOA is a reference dataset of individuals who have notified the postal service of their home move. Acxiom thereby ensures you have access to the latest address available.
Protect
Respecting Customer Preferences for Privacy
Ensure customers’ privacy preferences are respected by checking customer data against Do Not Contact lists. Removing non-responsive and unprofitable prospects from your direct marketing campaigns will save you time and money.
You’ll have access to the following suppression reference datasets:
- ADMA Do Not Contact
- Do Not Call Register
- Deceased
- Salacious Words
Recognise
Generate More Accurate Corrections
A core Acxiom strength is the ability to create and maintain over time a robust Single Customer View (SCV). The SCV enables a more detailed, 360 degree view of the customer, and is obtained by linking together apparently disparate customer records to form one holistic view of an individual to ensure accuracy of contact details. This enables an organisation to confidently assess a customer’s relationship history, including transactional information, communications, purchasing and product ownership.
Recognition Manager
Acxiom’s Recognition Manager engine incorporates not only probabilistic matching, but also a client-specific recognition repository to ‘remember’ associations between all processed records. This feature enables Knowledge Based Matching, a technique pioneered by Acxiom.
Recognition Manager has the ability to learn as it encounters new data. It is therefore no longer necessary to periodically perform mass de-duplication across all your databases: Recognition Manager is self-maintaining.