Acxiom’s portfolio of high-quality business information and programs are designed to assist marketing and sales-driven organisations reduce acquisition costs and improve return on investment on marketing efforts through targeted campaigns. Our innovative technology, combined with extensive experience and investment in data collection, have produced data products and solutions unrivalled in quality and deliverability.
InfoBase® Business
InfoBase Business data is second to none when it comes to coverage and data accuracy of businesses in Australia.
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Acxiom FirmographicX®
Acxiom FirmographicX combines the key business factors of geography, business activity type (including ANZSIC classifications), competitive pressure, business maturity and size all in a single variable.
Acxiom FirmographicX adds another dimension to data analysis and reporting. In many cases it may remove the need to work with multiple dimensions to offer you a clearer and simpler picture.
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Acxiom FirmographicX® Dimensions
Acxiom FirmographicX Dimensions supports marketers in their research of the Australian B2B space when assessing market or product potential. An accurate estimation of market size is critical to evaluating the feasibility of business strategy. The use of a business gap analysis tool significantly reduces the risks associated with introducing new product lines or market expansion.
The information contained within Acxiom FirmographicX Dimensions provides a multidimesional view of summarised business information at a geographical or other pre-defined segment level. This business intelligence helps to determine the size of both existing and target markets, and current market penetration.
Acxiom FirmographicX Dimensions utilises Acxiom's InfoBase Business data. The largest Australian B2B prospecting universe on the market, InfoBase Business is unsurpassed in breadth, depth and accuracy.
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