BehaviourBase™

This highly specific, self reported lifestyle data is equipped with the capability to identify individuals who are receptive to buying through mail or internet orders. The focus of BehaviourBase™ is on factual consumer data – what someone likes to do, their age, household income, and what products they like. The file is unique in that it is constructed from information captured from in-product questionnaires and satisfaction surveys dispensed to consumers who have purchased a variety of high-ticket products and services.

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 For more information on Acxiom's BehaviourBase,download our latest Fact Sheet.