Customer Insight Products 

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Customer information is arguably the most important asset a company owns. Not as evident is the fact that many customer relationship solutions fail because companies do not fully capitalise on their customer data. Acxiom shows you how to maximise this information, building the foundation for your customer and information management solutions.

 
FirmographicX®

Acxiom FirmographicX combines the key business factors of geography, business activity type (including ANZSIC classifications), competitive pressure, business maturity and size all in a single variable.
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ANZSIC Codes

Acxiom can add ANZSIC Codes and Industry Classification Codes to your business customer and prospect lists and help you convert ANZSIC 1993 to ANZSIC 2006, or segment by specific industry segments.
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BehaviourBase™

This highly specific, self reported lifestyle data is equipped with the capability to identify individuals who are receptive to buying through mail or internet orders.
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ConsumerBase™ New Zealand

Acxiom's ConsumerBase is a comprehensive, national, multi-sourced consumer prospect database designed to help you accurately and efficiently target the right prospects in New Zealand.
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FirmographicX® Dimensions

Acxiom FirmographicX Dimensions supports marketers in their research of the Australian B2B space when assessing market or product potential.
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InfoBase® Business

InfoBase Business data is second to none when it comes to coverage and data accuracy of businesses in Australia.
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InfoBase® Consumer

InfoBase Consumer provides a complete picture of Australia's adult population through the collection and integration of multiple data sources.
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Pre-Mover Triggers

Acxiom InfoBase Pre-Mover Triggers offers a critical time-to-market advantage over traditional new mover or new homeowner files.
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PersonicX® Segmentation

Acxiom PersonicX takes consumer segmentation beyond traditional geodemographic classification.
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Contact Us

Call 1300 ACXIOM
(1300 229 466) in Australia or
+64 9 337 0521 in New Zealand

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Case Studies

Microsoft Australia Works with Acxiom to Build a Customer-Centric Marketable Universe.
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AGL Works with Acxiom to Improve Customer Management, Reduce Costs and Increase Overall Operational Effectiveness.
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The Fred Hollows Foundation New Zealand Works with Acxiom to Gain Insights that Gives Greater Appeal.
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