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Welcome to Personicx

Consumer segmentation enables you to take your insights a step further. With deeper understanding of your existing and prospective customer's demographics, lifestyles and buying behaviour, you can analyse your marketplace more thoroughly and accurately.

Personicx is Acxiom's segmentation solution, giving marketers a new perspective on consumer behaviour at both household and SA1 level. More than 200 variables from 7.5+ million households have been evaluated to create a product that delivers maximum differentiation and uplift. The result is a 50-segment solution that is driven by consumer behavior and underpinned by powerful demographic, geographic, channel, digital behavior and lifestyle intelligence.

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