SYDNEY, Australia – 13 October, 2010 - Acxiom® Corporation (Nasdaq: ACXM), a global leader in multichannel marketing services, has announced that it has acquired Australian digital marketing agency XYZdirect, as part of its strategy to strengthen its suite of multichannel marketing solutions.
The management team at XYZdirect will be retained, including Managing Director David Bradbury, who will lead Digital at Acxiom. As the new Head of Digital, Bradbury will become part of the Australia and New Zealand leadership team.
XYZdirect has developed more than 5,000 marketing campaigns since inception and sends in excess of 10 million emails per annum, with clients including CityRail, Dreamworld, ninemsn,and Australian Red Cross. XYZdirect combines strategy, technology, and creative expertise to provide its clients with a strong return on investment from multi-platform marketing campaigns.
“The acquisition of XYZdirect is an excellent strategic fit, will enhance Acxiom’s existing capabilities in the area of data-driven digital marketing and extend our reach into high growth sectors of the market,” said Acxiom Australia and New Zealand Chief Executive Officer Warren Billington. “XYZdirect has a proven model of delivering both effective customer engagement solutions and profitable return on investment in the Australian market, and we plan to integrate their expertise into our mix of digital marketing offerings.”
Acxiom helps its clients drive customer engagement and maximise ROI through multichannel personalised marketing to target the right audiences with relevant marketing messages. Its customers in Australia include Microsoft, AGL and IKEA.
“The mission of XYZdirect has been to always find the most compelling and effective way to connect and dialogue with consumers,” said XYZdirect’s David Bradbury. “We are excited about our integration into Acxiom and are working with new and existing customers to deliver enhanced digital marketing solutions.”
About Acxiom: Acxiom is a recognised leader in marketing technology and services that enable marketers to successfully manage audiences, personalise customer experiences and create profitable customer relationships with certainty. Our superior industry-focused, consultative approach combines customer data and analytics, databases, data integration and consulting solutions for personalised, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia Pacific, the Middle East and South America. For more information about Acxiom, visit www.acxiom.com.au.
Acxiom is a registered trademark of Acxiom Corporation.
Media Contact:
Duncan Craig
Professional Public Relations
dcraig@ppr.com.au
M: 0414 525 218