FOR IMMEDIATE RELEASE
For more information, contact:
Toni Quinn
Acxiom Australia and New Zealand
(02) 9032 3100 or
toni.quinn@acxiom.com
Acxiom® Releases Donor Insights Report for the Not-for-Profit Sector
SYDNEY, Australia – 1 April 2009- Acxiom® Corporation (Nasdaq: ACXM), a global leader in customer information management, today announced the release of the Acxiom Donor Insights Report for the not-for-profit sector.
Acxiom’s Donor Insights Report provides valuable information to help not-for-profit organisations better understand their market segments, identify potential new supporters and focus marketing resources where they will achieve the best results.
Acxiom’s Donor Insights has been developed by integrating the knowledge within Acxiom’s household-level consumer segmentation system, PersonicX®, with extensive, self-reported consumer lifestyle data from Acxiom’s BehaviourBase. This combined information creates a unique insight into the giving patterns of Australians across fourteen of the key charity sectors.
Mr Glenn Harrison, Senior Sales Consultant, Acxiom Australia, said, “A key challenge for many of the leading charities in the current economic climate is the acquisition of new donors and supporters. Acxiom’s Donor Insights Report can be used as a strategic tool for campaign targeting and planning. With pre-tax campaigns just ahead for many non-profits, this may be an opportune time to obtain and examine the report.”
Acxiom’s Donor Insights Report is available to download here.
About Acxiom
The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across multiple channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.au.
Acxiom is a registered trademark of Acxiom Corporation.
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