When consumers plan trips and vacations, they use a wide variety of resources to research and book travel and entertainment options, including the internet, magazines and travel agents. Because they sometimes make decisions on impulse, the quality and timing of offers is critical in reaching them successfully.
As an innovator in customer data integration and analytics, Acxiom helps clients reach more customers in more effective ways. By helping them use demographic, lifestyle, and life-stage information to target offers to the right individuals at the right time with the right message, our industry-leading customer recognition tools help find and acquire, retain and grow, and reactivate more customers.
It’s crucial that travel industry companies recognise their customers at every interactive touch point and be prepared to make offers that reflect their specific wants and needs and relationship with the company.
Predicting customer behaviour is the ticket to acquiring more customers. And, like planning a terrific vacation, timing is key. Acxiom’s customer acquisition solution ensures travel and entertainment companies make the right offer to the right consumer at the right time.
Acxiom’s solution puts a suite of industry-leading capabilities to work – including data integration, data enhancement, analytics, consulting, campaign management, reporting and digital services – to increase customer response and improve profitability.
The key to improving customer acquisition efforts is better understanding the target consumers – who are they, what are their interests, what’s the right message to deliver … and when? Acxiom’s solution combines detailed consumer data with accurate, predictive travel information to help create customised messages that get results.