Accurately Identify Relevant Audiences
for All of Your Media Campaigns

Target consumers with interests based on individual campaigns.Whatever your needs – by specific industry, by special event – Acxiom has a package specific for your campaign.

Data Packages Available

Easter Segments – advertise to Easter spenders

Make the most out of your Facebook advertising by targeting families and consumers who spend and make the most of the Easter long weekend. 

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Christmas Spenders – capitalise on the most lucrative time of the year

Reaching the right customer, at the right time, with the right message is a marketing challenge. Having the ability to focus in on your target audience with your tailored message at the right time can help overcome this. Find consumers with a high propensity to spend during busiest retail period – the lead up to Christmas and Boxing Day.

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Small Office Home Office (SOHO) – target small business owners with offices based from home

Acxiom’s InfoBase® Business, one of Australia’s largest and most complete collection of Australian business data, with over 1.3M businesses, merged with Acxiom’s InfoBase® Consumer will allow for targeting at an individual level.

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Roy Morgan Research’s automotive survey data + Acxiom’s InfoBase®

Target prospective automotive buyers using Roy Morgan Research’s rich survey data and media planning tool. Extend your offline media planning and ensure cross-channel planning is aligned. These pre-built audience segments include potential car buyers across VFACTS car classifications such as Light, Small, Medium, Large, Commercial, SUV Small, SUV Medium and SUV Large. 

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Having the most comprehensive data and models solutions in the industry is not enough. You must know how to choose the most relevant and effective options if you intend to drive better marketing results.

Below are some of our public and by request categories available on Facebook.

Insurance (Public)

• Building Insurance • Home Insurance • Motor Insurance • Private Health Insurance

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Home Value (Public)

• Over $1,500,000 • $1,000,000 – $1,499,000 • $750,000 – $999,999 • $500,000 – $749,999 • $350,000 – $499,999 • $250,000 – $349,000 • $150,000 – $249,000

Buy this data 

Investments (Public)

• Investment Property Owners

Buy this data 

Household (By Request)

• Single Occupancy • Multiple Occupancy • Extended Family • Renter • Home Owners • Head of Household Age • Number of Adults in Household • Bill Payers • Married, couples, home shares or 2 person household

Buy this data

Geography (By Request)

• Urbanicity – remote, outer regional, inner regional, major cities

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Property (By Request)

• Property Type • Number of bedrooms

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Financial (By Request)

• Household Income • Building Insurance Renewal Month •  Home Insurance Renewal Month • Motor Insurance Renewal Month • Life Insurance • Number of policies • Term Deposit • Investment Property • Self-managed Super Fund • Shares • Home Loan

Buy this data

Pets (By Request)

• Dog Ownership • Cat Ownership • Other Pets

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Health and Diet (By Request)

• Interest in health and diet

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Personicx Segments (By Request)

Visit our Personicx site for more information


Roy Morgan Research’s Helix Personas (By Request)

Visit the Helix Personas site for more information

Helix Personas 

Click below to access all of Acxiom’s data segments on Facebook.

all access