Press Releases

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities — kicking off with Facebook

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For the first time marketers can combine offline and online data to bring media buying in line with consumer behaviour

Sydney—September 14, 2015—Acxiom, a customer data solutions and marketing services company, today announced a first of a kind partnership with Roy Morgan Research and major media agency groups.

As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences in Facebook.

This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives.

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Acxiom Unveils Powerful, Next-Generation Marketing Capabilities

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Sydney, Australia, 7 July 2015 – Acxiom, a customer data solutions and marketing services company today announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and service business, under the new name Acxiom Impact. The relaunch reflects a new platform release and improved services specifically designed to meet the ends of sophisticated enterprise marketers.

The relaunched Acxiom Impact platform and services are part of the company’s growth strategy to consistently deliver innovation that enables 1:1 marketing at scale, and provide marketers with tools and solutions that improve digital marketing efficiency.

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Acxiom Launches LiveRamp Connect across Australia & New Zealand

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LiveRamp ConnectSydney, Australia, 7 May 2015 – Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million.

Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers true one-to-one marketing at scale.

“With LiveRamp’s launch in Australia and New Zealand, we are very focused on providing brands with the connectivity they need to measure the impact of marketing on sales and deliver singular experiences to consumers across channels,” said Acxiom Australia and New Zealand Managing Director Dean Capobianco.

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Acxiom will help you find love this Valentine’s Day

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Sydney, Australia, 09 Feb 2015 – It’s that time of the year again when singles are identified for not carrying bouquets, chocolates, or the odd teddy bears around. Fear no more, Acxiom is here to help you find ‘The One’ this Valentine’s Day, whatever your preference may be, with its unique recognition, measurement, and cross channel targeting capabilities.

When Acxiom is not playing cupid, it helps business across the globe with building and maintaining a Single Customer View, enriched with external demographic and lifestyle data stored in a marketing database, allowing marketers to individually tailor cross-sell, upsell. Retention, and acquisition messages to their customers and prospects in a privacy compliant manner.

“Accurate customer and prospect information allows you to better understand your audience, enabling more effective and efficient marketing” says Acxiom’s APAC Senior Product Manager, Shaun Donnelly. “The same could apply to finding a partner. Gaining more insight into someone helps you understand them better and lets you have a more harmonious relationship” says Donnelly.

Hope the below infographic could help you find love this Valentine’s Day.

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Acxiom ANZ hires Dean Capobianco as new MD

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Sydney, Australia, 29 Jan 2015 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the appointment of digital media and marketing expert, Dean Capobianco, as the new Managing Director of its Australia and New Zealand offices.

Capobianco, a former executive with ninemsn, Yahoo! and News Corp, has spent the last two years building an international sales and operations footprint for China Search International, an international sales partner for Chinese online media giant, Baidu.  His move to Acxiom is motivated by the emergence of data-driven marketing and his desire to support advertisers in the growth and evolution of marketing data use to maximise campaign results.

With the acquisition of LiveRamp and a larger focus on onboarding services, Acxiom can now connect offline Marketing Databases and the consumer-level insights they hold, with the online advertising world to increase digital marketing efficiency.  This allows brands to connect with their audiences, 1:1 at scale across all channels. Currently, businesses in Australia are using Acxiom onboarding to increase conversion rates, reduce cost per acquisition and increase their return on marketing investment.

Capobianco will support this region’s development, especially with the new wins and ongoing partnerships that are already established in Australia and New Zealand, as well as supporting businesses that want to expand their marketing efforts into the Asia Pacific region.

“I’m extremely excited about joining the business at this time,” said Dean Capobianco.  Big data is high priority on every marketers’ agenda – and Acxiom is well- placed to lead the way and help shape the industry” says Capobianco.

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TD Bank Selects Acxiom for Marketing Database Management and Partner Marketing Infrastructure

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LITTLE ROCK, Ark – December 11, 2014 — TD Bank, America’s Most Convenient Bank® has selected Acxiom® (Nasdaq: ACXM) to provide enterprise partner database management support, customer recognition, data, analytics, campaign management, and new marketing channel development.

“TD Bank is known for creating the best experience for its customers,” said Acxiom Client Executive, Gregg Zaffaroni. “Its emphasis on continuously looking for ways to excel in serving customers is directly aligned with Acxiom business imperatives. We are proud to partner with TD Bank to support its expansion both in the US and worldwide.”

TD Bank will use Acxiom’s Acquisition Database Solution, including the Acxiom Real Time Platform to drive credit card marketing to its customers and new partners.

“We are honored to have TD Bank as an Acxiom card-issuing client,” said Phil Lore, Group Vice President of Sales at Acxiom. “We look forward to working with progressive financial services companies like TD Bank to drive innovation and deeper customer engagement.”

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Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

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New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach

Sydney, Australia, 21 Nov 2014 – Acxiom announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform. Weibo will leverage the Acxiom Audience Operating System (AOS) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant manner via Acxiom’s data privacy protection technology.

AOS allows marketers, agencies, and publishers to plan, buy, and optimise audiences across channels and devices with precision and scale. This breakthrough technology will allow Weibo to achieve more accurate data matching and analysis, improved ROI, and greater value for its customers. Acxiom Safe Haven capability removes PII and replaces it using anonymised storage of contact history to support expanded analytics in a privacy-compliant way.

“As a leading Chinese-language social media platform, we are always seeking new ways to maximise value for our customers based on the vast data resources of Weibo, in a more secure and efficient manner,” said Yajuan Wang, Vice President, Commercial Operation of Weibo. “Using AOS and Acxiom Safe Heaven, we are able to establish the first personal data protection mechanism in China that provides more effective digital marketing solutions to our advertisers.”

“Acxiom’s AOS has powered Weibo’s first integration between online and offline marketing data, already resulting in a nearly fivefold increase in sales for one Weibo client,” adds Dr. Yu Kong, General Manager of Acxiom China. “This strategic partnership with Weibo further cements Acxiom’s key role in future developments within APAC social media marketing and reiterates the company’s strong commitment to the regional market.”

“The ethical use of data always has and will always be one of Acxiom’s guiding principles,” said Dr. JJ Pan, Director of Privacy and Public Policy at Acxiom Asia Pacific. “We will continue to look for new ways to improve consumers’ confidence in our high standards for data collection and use.”

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Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

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First of its kind cloud-based platform puts the world’s best data and insights at marketers’ fingertips to deliver true 1:1 marketing at scale and revolutionize customer experiences

New York, NY. – September 24, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels. Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to connect all types of traditionally disconnected data and – for the first time – to create a truly singular view of the consumer. AOS derives better insights to help marketers more clearly understand their audiences and more accurately anticipate what will appeal to them. This creates more effective marketing campaigns and ultimately, happier consumers. Read More

Acxiom Innovation Leadership Recognized With Top Award Wins

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The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards

San Francisco – September 18, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, has been named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 11th Annual American Business Awards ceremony, as well as a Silver Stevie® Awards winner in the competition at large. Read More

Acxiom Recognized As Innovation Leader

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Ascends to #16 in InformationWeek Ranking

SAN FRANCISCO, Ca. – September 9, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced that it ranked #16 on this year’s InformationWeek 500 – a list of the top technology innovators in the U.S. Acxiom has appeared on the InformationWeek 500 for 9 of the last 10 years, and this is its second time in the top 20. The full list can be accessed atinformationweek.com/500. Read More