Sign up to receive Acxiom Perspectives in your inbox.

Federal Elections: The Art and Science of Reaching Voters

Posted by | Blog | No Comments

There are a lot of similarities between converting a business prospect and a voter – closing a sale for consumers and getting that very valuable vote for voters.

In last year’s RampUp!, political advertising experts in the US discussed how they are increasingly using digital channels in their campaigns. Data plus digital has been one of the hottest topics over the last few years, both here and abroad. But how can data and digital play a role in this year’s federal elections? Read More

People Stories: ‘Living the dream’ from the court to the boardroom

Posted by | Blog | No Comments

Jake Selley, ANZ Data Solutions – Team Lead


Jake SelleyJake Selley’s mantra has always been ‘livin’ the dream’. The American-born Acxiom data sales team lead was so keen on the term in his teenage years his friends now regularly post it in response to his Facebook updates. But given Jake moved to Australia five years ago, met a girl within three days, is coaching the sport he loves (basketball), lives in Sydney and works in a role he describes as ‘extraordinarily varied’ and ‘offers a lot of flexibility’, who’s to argue the point? Read More

Increasing Email Conversion Rates with List Segmentation

Posted by | Blog | No Comments

List Segmentation allows you to send the right message to the right consumer at the right time. It allows you to take a broad list and create segments based on a common characteristic. By segmenting your subscribers into different subcategories, you can create a more targeted experience for them.

How should you segment your email marketing? Read More

Maintaining Your Email Marketing List

Maintaining Your Email Marketing List

Posted by | Blog | No Comments

The success of your email marketing program depends on a quality list. Without proper maintenance, your list will become stagnant and stale, resulting in poor performing email campaigns.

This is a big marketing no-no. Maintain your email marketing list by following these five steps:

#1 Process Change-of-Address Notifications

People change jobs. They change names. Set up your email system to receive these address-change notifications or give the consumer a place to change their information. When you receive them, process them by continually updating your database to keep it healthy and up to date. If you aren’t continually updating your database with these changes, over time you will lose a significant percentage of your files. Read More

Writing the Perfect Email

Posted by | Blog | No Comments

Strong copywriting skills take practice. Craft the perfect marketing message by following these five steps:

#1 Write to the Medium and Audience

Email, more than other marketing channels, is intimate. When you send an email to a subscriber, you’re contacting them via a very personal place – their inbox. Respect your recipients by keeping their uniqueness and interests top of mind. Read More

How to build a successful email list

How to Build a Successful Email List

Posted by | Blog | No Comments

Building your email list takes time, strategy and dedication. Below are some tips to help you build a successful email list from the ground up.

#1 Use Strategic, Obvious Sign-up Locations

Sign-up forms should be in prominent location on prominent pages in your website

#2 Keep the Form Simple

Encourage email subscriptions by making it easy for visitors to get on your list. When designing your sign-up form, only ask for essential information – first name, last name and email address. Additional information can be collected later on. If you want to ask more questions, keep them relevant. Consumers will answer questions as they deem necessary for you to drive relevant content. Read More

Getting started with email marketing

Getting Started with Email Marketing

Posted by | Blog | No Comments

Email is a proven marketing channel.

Email works because it’s personal and relevant. Let that guide you as you build your plan around four simple questions.

Question #1

Who is your audience?

Who do you currently have on your email list? Are these subscribers and how did they opt in? Are they past customers? Or are they new subscribers who provided an email address in exchange for a downloadable resource or contest entry? Read More

Acxiom on the Top 10 Coolest Companies for Women in Australia

Posted by | Blog | No Comments

jobadvisor women award

Congratulations to everyone at Acxiom Australia and New Zealand for making it to the Top 10 Coolest Companies for Women in Australia! Check out who made it to the Top 10 here.

Acxiom empowers women to succeed by supporting their career progression. Women at Acxiom are given full support and guidance from women (and men) leaders in the business not only in Australia but across the globe. In ANZ, women representation in the leadership team has doubled from the previous year which proves Acxiom’s dedication to equality across the board.

To find out more about opportunities at Acxiom, get in touch with us here.

Can you really measure direct marketing success?

Posted by | Blog | No Comments

One of the biggest misconceptions about direct marketing is that it’s impossible to measure. How could you possibly know if a direct mail piece is what led someone to your store or if a mobile banner is what drove people to your event?

Just like any other marketing initiative, the ability to measure the effectiveness of your campaigns and the ability to use that insight to improve future campaigns is critical to your business.

Before you can track your direct marketing campaigns, you have to identify your goals.

Read More

Best Practices for Writing Direct Marketing Campaigns

Posted by | Blog | No Comments

When writing your direct marketing campaign, you need to think about the following elements as you begin writing.

Your Audience

First, consider the audience, who will be receiving your direct marketing piece? It’s always a good idea to review your audience reports before you begin writing, as this will allow you to deeply focus on the demographics, interests and behaviours of your customers. The more you can keep these top-of-mind, the stronger your messaging will be.

Read More

Prospect List Cleaning Best Practice

Posted by | Blog | No Comments

If a prospect list is one of your most powerful marketing assets, then keeping that list healthy and up to date is critical for every marketer. Without proper maintenance, your list can quickly get out of date as your customers move, change addresses or experience changes in the household. By keeping your list up to date, you decrease wasted marketing spend and increase the return on your direct marketing investment.

Here are the best practices that should be part of your kit:

Read More

How to Build Your Prospect List

Posted by | Blog | No Comments

One of the strongest assets in any business marketing kit is a finely tuned prospect list. Your prospect list represents the pulse of your target audience, with the ability to segment consumers by interest, lifestyle, buying habits, product/service affinity and other metrics.

Read More

Four Ways to Find Your Best Customers

Posted by | Blog | No Comments

Not all customers are created equal, especially not in terms of your bottom line. There are customers in your database right now who generate a higher ROI, who buy more frequently and who convert better and at less cost than others.

Here are four ways on how you can identify these customers so you could market to them more often:

Read More

The Evolution of Direct Marketing

Posted by | Blog | No Comments

Today, businesses have access to more media and distribution channels than ever. From direct mail to social media to email marketing to mobile advertising, being able to reach a targeted consumer has never been more attainable.

As direct marketing has evolved, the use of data has never been more important. Successful personalised direct marketing lies in unlocking the power of customer data. It’s about leveraging the right insights to deliver the right message, to the right customer, at the right time, on the device they prefer.

Why is personalised, direct marketing so powerful?

Read More

Partner Categories

Fuel your Facebook Ad with Acxiom Data

Posted by | Blog | No Comments

Facebook Partner Categories

Last week, Facebook announced the launch of Partner Categories in Australia. Partner Categories will allow marketers to target ads beyond Facebook behaviour and demographic information, allowing marketers and advertisers to the target the right people at the right time.

Facebook also hosted the ‘Facebook Data Summit’ last week to demonstrate to advertisers and agencies the new data segmentation capabilities and how it drives real results.

Ross Macrae, Acxiom’s Audience/Data Solutions Business Leader for APAC, was in the panel alongside other data partners. Ross discussed how Acxiom is at the forefront of data quality and stewardship. He also provided insights into the type of data Acxiom has available in Partner Categories including geographic, household, financial, and Personicx segments.

Read More