Acxiom Online Privacy Policy 

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Acxiom uses the Internet as a tool to provide individuals, prospects and clients access to information about our products and services. Acxiom also allows qualified clients to use the Internet to access certain information products. Acxiom and its associates (employees) follow the practices described below in order to safeguard the use of individual information collected on our websites.

For the purposes of this policy, Acxiom defines the term "prospect" as a business that does not have an established relationship with Acxiom and the term "client" as a business or representative of a business with which Acxiom does have an established relationship.

Information Collection — From time to time, Acxiom may ask individuals, prospects and clients to provide personal information that will help Acxiom efficiently perform various business transactions. That information may be sought as you:

  • Request information from Acxiom
  • Register for a free trial or demonstration of certain products and services
  • Sign up or subscribe to products and services
  • Participate in a special offer or contest

Use of Personal Information — The information you share with Acxiom will be used to support the client relationship you have with Acxiom and may be provided to third parties so they can inform you of services and products that might be of interest. At some of Acxiom's websites, technologies such as "session and/or persistent cookies" may be used to deliver a more customised experience. 

Choices on the Use of Personal Information — Acxiom pledges to clearly outline the choices you have when you register for a product or service. Acxiom gives you the option to opt out from third-party sharing of your information. At the time of registration, you may also choose to opt out of receiving e-mail from Acxiom about other products and services. Should you not elect to exercise either of these opt out choices when you initially sign up, you may invoke them later at any time.

At all sites where technologies such as "cookies" are used, a notice will be posted to this effect. You can set your browser to notify you when you receive a cookie, giving you the chance to choose whether to accept it or not.

Accuracy and Security — Acxiom enables you to view all the retrievable information you have provided us and correct it should there be changes or errors in the information. Acxiom uses strict security systems to prevent information from being made available to any unauthorized person or business. Acxiom’s information systems are monitored for inappropriate access from unauthorised users through the use of intrusion detection and monitoring systems.

Compliance — Acxiom is a member of the Australian Direct Marketing Association (ADMA) and The New Zealand Marketing Association (NZMA) and conforms to their self-regulatory guidelines.

If you want to know more about Acxiom and our information practices, contact us by phone, mail or via the Internet at: Privacyau@acxiom.com

As Acxiom develops our business, there may be a change of control of Acxiom Corporation or divisions, subsidiaries, affiliates or portions of Acxiom. In this situation, client information is typically considered a transferable asset. Also, in the unlikely occurrence that Acxiom Corporation or a part of its divisions, affiliates or subsidiaries are purchased, client information will be one of the transferred assets.

Acxiom reserves the right to make changes to our online privacy policy as business or technical needs require. In the future, should Acxiom decide to use your information in a substantially new way, we will notify you based on the e-mail address you provided and offer you the opportunity to opt out of the new use.

Contact Us

Call 1300 ACXIOM
(1300 229 466)
in Australia or
+64 9 337 0521 in New Zealand


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