In Australia and New Zealand, Acxiom has forged strong non-exclusive relationships with a few leading suppliers which complement Acxiom's core competencies. These alliance partners include:
Pathfinder Solutions
Pathfinder Solutions is a leading Australian customer profiling and predictive modelling company. Pathfinder Solutions analyse customer and market information, to help clients understand what their customers are doing now, and to predict how they are likely to behave.
As part of this approach they have developed Segments of Australia and Segments of New Zealand as key components of their suite of specialist analysis tools. These powerful systems provide a new dimension of neighbourhood classification and national consumer segmentation, specifically designed to serve marketers.
Partnering with Acxiom, Pathfinder Solutions have applied their Segments of Australia codes to Acxiom’s Consumer InfoBase file creating a new dimension of selection and segmenting of non-customer lists. Pathfinder Solutions also have extensive experience incorporating InfoBase Consumer Enhancement data into customer analytics to improve model performance where there is insufficient internal data available.
MapInfo
MapInfo provides location-based information, understanding and expertise to businesses and governments around the world. Acxiom and MapInfo enjoy a mutual reseller partnership.
New Zealand Post
Acxiom collaborated with New Zealand Post on the development of the long awaited New Zealand Postal Address File (PAF) which was released in late 2004. In conjunction, Acxiom's proprietary software, PAFlink, enables businesses to use the PAF data to reduce their mailing costs. As a New Zealand Post Data Alliance Partner, Acxiom has developed a range of data quality services and automated name and address processing tools available via the Internet or bureau service.
Unica Australia
Unica Australia is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Over 300 companies worldwide use Unica’s Affinium software to manage the complexities and processes of marketing and facilitate the operation of a customer-centric business. Unica’s comprehensive set of integrated software modules is offered under the Affinium name.
For nearly 6 years, Unica and Acxiom have been delivering a complete marketing solution internationally – from data to customer analysis to marketing software. Through successful implementations of Affinium to some of the world’s leading companies, Acxiom has demonstrated a keen ability to build core competencies around Unica products and delivered strong business results to our clients. Together, Unica and Acxiom are delivering a complete marketing solution across a wide variety of industries including telecommunications, automotive, financial services, retail and catalogue companies.
The Unica-Acxiom alliance provides a world-class solution to better understand customer behaviour, improve customer relationships and increase marketing profitability. Whether customer acquisition or customer retention is the primary focus, the Unica-Acxiom solution provides everything from in-depth customer analytics, marketing resource management and on-demand generation software to enrich data and data services – an offering that gives corporations the tools they need to excel in today’s competitive climate.